As the latest Israeli war on the Gaza Strip continues, there is a growing chorus of Arab and international calls to intensify economic, cultural and academic boycotts. The main objective is to encourage global companies to withdraw their support for the occupying state and disengage from direct and indirect involvement in the aggression on Gaza and other Palestinian territories.
The Boycott, Divest, Sanction (BDS) movement is at the forefront of campaigns that advocate for ending all dealings with Israel. This includes boycotting both Israeli companies and global entities complicit in violating the rights of Palestinians. The campaigns also extend to boycotting Israeli sports, cultural, and academic institutions and activities. The overarching goal is to exert pressure on investors and contractors associated with Israeli and international companies involved in the crimes of the occupying state, urging them to terminate their contracts with these companies and entities.
Investors or contractors might be individuals, institutions, banks, local councils, private parties, charitable organizations, or universities.
In response to the latest aggression on the Gaza Strip, the BDS movement initiated a protest to cease all dealings with companies supporting the Israeli occupation. This effort, documented on the official Facebook page of BDS movement, includes statements from several companies supporting the occupation army. Additionally, a campaign has been launched to boycott these brands.
BDS is a movement founded in 2005 when 171 Palestinian non-governmental organizations launched a campaign calling for an end to the Israeli occupation.
BDS has achieved numerous successful initiatives, including divestment and sanctions through boycott calls and campaigns in various fields, including culture. The movement has successfully prompted the cancellation of many concerts and events due to the Israeli treatment of Palestinians. In 2017, New Zealand artist Lorde was scheduled to perform in Tel Aviv but ended up canceling the show following boycott calls.
On the business front, several companies have been affected by boycott campaigns, including French company Veolia, the first international venture to completely exit the Israeli market in 2015 under pressure from a boycotting campaign. This was due to its role in Israeli violations of human rights and international law.
According to a BDS report, the boycott lasted for seven years and cost the company over $20 billion in global losses.
In response to the losses inflicted by the movement, Israel and some of its Western allies are now seeking to introduce laws to punish BDS. In 2017, Israel adopted a law prohibiting anyone who supports calls to boycott Israel from entering the country. This law grants the Israeli Interior Ministry the authority to refuse entry visas and residence permits to those actively engaged in campaigns to boycott Israel.
Since the beginning of the aggression on the Gaza Strip, many companies swiftly declared their support for Israel, and among the earliest was the French group “Carrefour.”
As revealed by photos shared by BDS, Carrefour distributed bags filled with food products to Israeli soldiers.
While BDS France had criticized this initiative, considering it to be a violation of Palestinian rights, calls to boycott the company quickly spread on social media under the hashtag #BoycottCarrefour.
The Carrefour group previously signed a new franchise agreement in Israel on March 8, 2022, with the Israeli company Electra Consumer Products and its subsidiary Yenot Bitan.
The agreement aims to open Carrefour-branded stores in the occupied Palestinian territories by the end of 2022. All 150 Yenot Bitan stores, including 3 in illegal settlements, would have the ability to sell Carrefour products.
The Elco group, the parent company of Electra Consumer Products, is listed among the companies involved, either directly or through subsidiaries, in activities inside settlements which are illegal under international law.
The McDonald’s group was accused of participating in the war on Gaza due to its Israeli branch announcing that it is providing free meals to Israeli soldiers in hospitals.
McDonald's is one of the most famous brands in the United States, is experiencing boycott campaigns in several countries due to its perceived support for occupation soldiers.
On October 10, the official Facebook page of the Israeli branch of Burger King also published photos of free meals being distributed to Israeli occupation soldiers, stating in Hebrew, “We came out to strengthen the nation. Our teams are working hard in order to continue providing thousands of meals to our heroes. Burger King addresses its condolences to the families of victims."
Late, the McDonald’s corporation clarified that the decision to provide meals to the Israeli army was an action “from our local business partners" and was made independently, without McDonald’s consent or approval."
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