The HD Console and SD Console bee movie demos are different; the rules for SD console were incorrect. They've now been updated to the following:

Gameplay Requirements and Timing

Complete the demo for the Bee Movie Game.

HD Consoles:

Timing starts on pressing A to launch, and ends when the VIP message appears.

SD Consoles:

Timing starts as soon as the loading ends / the in-game street appears (with the instructions on playing the demo). The beginning cutscene and loading screen on a fresh attempt does not count for your time, as restarting the demo does not show the initial cutscene or loading screen. The timing ends when the "Congratulations" screen is available.